PR New Essence Trend Edition: “Get BIG! Lashes”

 Hello~

As I was really pleased with Essence this last year because they keep coming with great collection and I'm always so excited to see previews of the new collections, I decided to show you, from now on, previews of their new collections. So let's start with their Get Big! Lashes collection!

New Essence Trend Edition: “Get BIG! Lashes”

All true beauty queens aspire to extreme, extraordinary and totally spectacular lashes! Of course, you need the ideal mascara to achieve this. From February 2012, essence presents the latest generation of volume mascaras with the new trend edition “get BIG! lashes”. Together with the ultra-shaping formula, the innovative mega brushes unite the three most important features for great lashes: Ultimate length? Guaranteed! Fabulous volume? Up to 7x more! Amazing buoyancy? As dynamic as a rollercoaster!

Essence get BIG! lashes volume boost mascara Volume, volume, volume! 

The get BIG! lashes volume boost mascara offers added density and plenty of fill with each application for a dramatic and spectacular look. The fibers of the mega brush even reach the tiniest lashes and cover each individual lash without causing them to stick or feel heavy. The easy application ensures a breathtaking look in an instant! Around 2.29 €*.

 

Essence get BIG! lashes volume boost mascara waterproof 

Sad romantic movies, tears of joy with the girls, sweaty athletic activities or a jump into cold water – the get BIG! lashes volume boost mascara waterproof is an ideal companion, no matter what the occasion! It offers perfect lashes without smudging and conjures-up mega volume de luxe – even when you dive into the pool! An absolutely reliable styling partner! Around 2.29 €*.

 

Essence get BIG! lashes volume and curl mascara 

Things are about to get voluminous and sweeping with the get BIG! lashes volume and curl mascara. Thanks to the unusual curved mega brush, your lashes are instantly captured and raised from root to tip – even with just one application. The magnificent flexion of the brush allows optimal contact with your lashes for fascinating curves and extreme volume in a heartbeat! Around 2.29 €*.

The essence trend edition “get big! Lashes” will be available in stores from February 2012 and will become part of the standard range in Spring/Summer 2012.

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