OPI - Press Release

Look Frighteningly Fashionable with OPI!

No Tricks, Just Treats with New OPI

Halloween Nail Lacquers

                                                                                                                             

Celebrate the scariest day of the year with OPI’s Halloween-inspired nail lacquers, available in two promotional gifts sets. For a limited time only, OPI will offer the new Spook-ettes mini pack, which includes four mini lacquers: He’s My Boo (a scary orange), Mummy Knows Best (a spook-tacular white), I Only Date Werewolves (a bewitching black) and Zom-Body to Love (a glow-in-the-dark green).

The Spook-ettes mini pack also includes free nail decals, along with instructions on how to create different nail art designs using the lacquers and stickers. For example, create a two-toned look with “Jack-in-the-Moon,” featuring a grinning face in a white full moon on a black nail, or go bold with “Welcome to Spider’s Corner,” showcasing a creepy-crawler layered over a bright orange hue.

Additionally, the Pair’em Scare’em duo pack will bring Zom-Body to Love and OPI’s bestselling Black Shatter together in a hair-raising pair. Inspired by graffiti art, Shatter leaves behind a crackled, two-texture finish when painted over completely dry OPI nail lacquer. Paint Shatter over two coats of Zom-Body to Love and add a top coat for a one-of-a-kind, glow-in-the-dark manicure.

            “Halloween motivates us to express wild, imaginative concepts through hair, makeup, nails and costumes,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “The Spook-ettes and Pair’em Scare’em lacquers allow consumers to get fun and creative with our Halloween colors by pairing them with themed nail decals or adding the captivating shatter effect.”

OPI products contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide^™ Brush for the ultimate in application. 

Spook-ettes ($12.50 US, $16.95 CAN) and the Pair’em Scare’em duo pack ($14.95 U.S, $20.95 CAN)  will be retailed at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

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“Fall” into Glitter!

OPI Offers Two New Diamond Dust-Infused Designer Series Nail Lacquers for Fall 2011

            Two new shades will be joining the Designer Series by OPI collection this upcoming fall – DS Temptation and DS Bold.  Designer Series shades include vivid hues and sparkling, glitter-packed textures featuring OPI’s diamond-dust formula.

            “This Fall, bold and rich colors like purple and red will be used as accent shades, adding a pop of pigmented color to any look.  Designer Series lacquers enhance these colors with intense shimmer and unique texture,” says Suzi-Weiss Fischmann, OPI Executive VP & Artistic Director. “Adding dazzling diamond-dust and saturated color to these trendy hues makes a bold, high-fashion statement.”

            The two new shades added to the Designer Series line join nine other existing shades and Designer Series Top Coat, including:

NEW! DS Temptation

A provocative sparkle of deep purple

NEW! DS Bold

A brilliant sparkle of rich, shimmering red

DS Radiance

Luxuriously rich, brilliant silver.

DS Magic

An intriguing deep blue.

 

DS Classic

An elegant shimmer of golden beige.

DS Glow
Rose gold lit with brilliance.

DS Reserve

A shimmer of vintage pink.

DS Opulence

Magnificent mauve drenched in diamonds.

DS Reflection

Rich, glowing ruby.

DS Extravagance

Glittering, glamorous magenta.

DS Mystery
An alluring dark violet diamond shimmer.

DS Top Coat

Infused with diamond dust for exceptional shine, performance and wear.

All Designer Series by OPI products contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide^™ Brush for the ultimate in application. 

DS Temptation and DS Bold will be available beginning September 2011 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $12.50 ($15.95 CAN) suggested retail for each color.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

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Nicole by OPI Launches Holiday Glitters, Introducing New Sparkly Lacquers for the Season

Nicole by OPI announces new, limited edition Holiday Glitters! Featuring four shades packed with intense shimmer for the festive season, these lacquers transform fingers and toes into virtual jewelry. From traditional holly red and a warm fuchsia hue to metallic gold and inky blue, these shades make the perfect gift or stocking stuffer for any woman (or to keep for yourself!).

“The holiday season’s celebratory feeling lends itself to added glitz and glamour in fashion, jewelry, accessories, and most importantly – for nails!” explains Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “The four alluring Holiday Glitters shades offer a great way to add lots of color. Red and gold glitter tones offer a more classic holiday look, while magenta and sapphire blue incorporate rich, weighty jewel tones – which is another important trend for the season.”

The new Holiday Glitters nail lacquers from Nicole by OPI include:

Glitter In My Stocking

Give the gift of gold-glittery goodness!

My Sleigh’s in the Shop

In the meantime I rely on this mesmerizing magenta.

Orna-ment for Each Other

I can’t stay away from this tomato-red twinkle!

Snow-man of My Dreams

The “spark” was instant with this rainbow-packed blue.

Nicole by OPI Nail Lacquers and Nail Treatments contain no DBP, Toluene, or Formaldehyde. Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality.

 

These limited edition Holiday Glitters will be available November 2011 for $7.99 each in the U.S. at HEB, Sears, Stage Stores, select Target locations, Target.com, and ULTA. In Canada, lacquers will be retailed for $10.99 each in Shoppers Drug Mart, Loblaw and Zellers.

For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!

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